Friday 4 May 2012

US launches social media building comparison site


That is the heading of a Design and Architecture snippet about a really interesting new site called HonestBuildings.com. I signed up a little while ago, because it fits so well with my teaching and PD work, and really should have blogged about it then.  But all kudos to A&D for bringing it to wider attention here in Australia. Read the full article here.

Imagine if you are a prospective tenant, and you want to find out more about how a building performs? Or if you are an architect with a building to design, looking for precedent and trying to unravel the truth from all the marketing, about the ever higher star rated new buildings, with their latest green techno-bling. The site has the potential to get you so much closer to that elusive information.

Currently, the site and its entries look very US-centric. But their search engine actually works quite well for other countries, and I can confirm from personal correspondence that their commitment is to expand their data internationally.

The idea appeals to me immensely. I can foresee problems with keeping the social media style data reliable, but I do wish them all possible success. That success will depend on how many people engage with the site, and how rich the feedback on the real performance of buildings becomes. Check it out, and join the revolution.

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